Today we continuing with our Suitability Assessment of Materials using the SAM instrument to evaluate Beginnings Guides suitability for promoting maternal health literacy in US mothers, including those with limited resources and limited literacy. We’ve already discussed factors related to content. Now we are considering factors that determine literacy demand, that is the number and difficulty of literacy tasks required to make meaning from the information. The literacy demand of any health related information is unavoidably high; the health communications challenge is to reduce the literacy demand and facilitate meaning making and application in real life circumstances.
So far in the category of literacy demand, we have considered readability, writing style and sentence construction. Today’s topic is vocabulary.
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